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The MLSP Mission

Our Mission is simple: Inspire every network marketer, entrepreneur, and home business owner in the world to realize their full potential and get results. The #1 passion that drives the visionaries behind this company is to give kids their Moms & Dads back, and give good, hard-working people an honest shot at achieving financial freedom and security through free enterprise. MLSP's sole pursuit is to develop you as a leader and make you irresistibly valuable to the marketplace so you can experience all the joy, passion, freedom, and fulfillment of writing your own paycheck.

MLSP is the online equivalent to the world-class Harvard school of business for entrepreneurs who want to get more leads, sign-up more reps, and make more money in any home business. With the incredible MLSP community, websites, tools, and technology you can build your business faster, smarter, and exactly like the 6- and 7-figure earners starting today.

We here at MLSP are tired of all the hype, the fluff, and bogus BS out there that takes you down the wrong path: A path that simply doesn't produce a profitable long-term business. The difference between broke business owners and wildly profitable ones is something MLSP refers to as "Attraction Marketing," and is the foundation of who we are and what we do.

The MLSP Mission

Does it Work? Since 2008, MLSP members have generated over 3,156,050 leads


The History of MLSP

MyLeadSystemPRO is the brainchild of Brian Fanale, Norbert Orlewicz, and Todd Schlomer, who were top earners in one of the largest MLM & direct sales companies in the world when they conceived MLSP in 2008. They were using marketing techniques online that very few marketers even knew existed, and embracing what we today call "Attraction Marketing."

MLSP was born out of necessity for Fanale and Orlewicz: both leaders needed a duplicable system they could plug their brand new sign-ups into to not only teach their new reps about Attraction Marketing, but more importantly allow them to IMPLEMENT exactly the same website funnels and Attraction Marketing principles they themselves were using for massive results. Fanale & Orlewicz's personal MLM teams started exploding and people started duplicating their success fast…

And word spread like wildfire! MLSP started attracting some of the brightest and most brilliant marketing minds on the planet and within a matter of months, MLSP was churning out some of the industry's biggest leaders. Fanale & Orlewicz quickly decided to remove themselves from their MLM business opportunity to make MLSP completely generic. They embarked on a mission to help hundreds of thousands of home business owners across the globe build any home business with the same proven strategies they personally used to break free. And now MLSP has developed some of the largest success stories and influential leaders you see online today. It all started with a vision back in 2008, and now MLSP is a household name helping countless home business owners all over the world finally realize success.

The MLSP Corporate Team

Brian Fanale
CEO & MLSP Co-Founder

Brian has 9 years of internet marketing experience under his belt, but the first 3 years of his career were spent in zero profit because he was not branding himself. After learning and implementing the secrets he's put inside of MyLeadSystemPRO, Brian's achieved a top earner position in 2 different companies, one of which he held the #2 position in a MLM top tier-direct sales company, personally sponsored over 160 reps, has generated 150+ leads per day consistently, and his best month in the industry has been just under $100,000.

"When I found the secrets we made available inside of MLSP, the lightbulb went on, the flood gates opened, and the money started rolling in. Immediately my mission became much less about personal financial gain and it switched entirely to how quickly can I teach others these secrets so that they can achieve my results. Over the last 5 years I couldn't be happier watching the MLSP community take over the world, attract some of the most powerful marketers on the planet, and create some of the most influential leaders online today. Collectively this community is unstoppable, and we're just getting started."

Norbert Orlewicz
MLSP Co-Founder

After 5 years and 6 companies making less than $200 per month in MLM, Norbert made over $250,000 in his first 12 months marketing online, using the strategies that are now available to anyone inside MLSP. One of the top 5 earners in his company, Norbert personally sponsored 140 people in 18 months with an average of 50-100 leads per day.

"We created this system to address the frustrations we had, which are shared by the majority of network marketers. Lack of leads, lack of cash flow, and lack of any marketing training in the industry combined with the frustration of conventional prospecting techniques that do not work for 95% of network marketers."

Todd Schlomer
Chief Technology Officer & MLSP Co-Founder

Todd has been an Entrepreneur and involved with Internet Marketing since 2000. He has done everything from marketing his own products and services, publishing eBooks and digital software, marketing affiliate programs, drop-shipping products through online stores and eBay, to marketing multiple companies in the network marketing and direct sales industry.

Todd's strength is in his technical knowledge and abilities. He started programming in 1993 and started developing website applications in 1997. In 2001, he started working at IBM® where he spent seven years developing disaster recovery software designed to protect massive amounts of data for banks and other large corporations. All throughout that time, he continued running businesses and developing his skills marketing other products and services online.

"The best thing about MLSP is that we get to help tens of thousands of network marketers across the globe improve the quality of their lives. The stories our members have about how MLSP has helped them are truly amazing. That's exactly why we created MLSP in the first place; and is why we continue to build and add new features that will help even more people in the future."

James Fanale
Creative Director

Jim Fanale, twin brother of MLSP Co-Founder Brian Fanale, started his career as a Senior Multimedia Specialist for NASA in Washington DC. After one year, he took a job as a web designer and developer for a public relations firm in DC working for clients such as Shell and Microsoft, while doing freelance work for Lions Gate Films, BET (black entertainment television) and more. After honing his design and development craft, Fanale decided it was time to go out on his own and founded Fanale Creative. Since its inception, Fanale has become one of the most sought after designers in the home based business arena.

"I've worked with some of the highest paid internet marketers and companies in our industry, and partnering with MLSP is one of the most rewarding things my firm has ever done. I have designed hundreds of ebooks, websites, and blogs for internet marketers across the globe, but they're useless to most of my previous clients because none of them knew how to drive any traffic whatsoever. With MLSP I can provide a cutting-edge service exclusively to their database and know for certain that my clients are getting the best internet marketing training available in order to get targeted visitors to my designs. The best looking site on the internet with zero visitors produces zero profit. Now, with the partnership of MLSP and Fanale Creative, MLSP members can get the invaluable internet marketing education AND the professional web graphics they require to achieve massive success all in this one-stop-shop called MyLeadSystemPRO."

Rhonda Reiter
Director of Community Support

Rhonda has a diploma in Accounting/Finance as well as education in the Marketing and Management field. Rhonda worked in the Bookkeeping/Accounting & Finance industries for over 20 years. While continuing to run their own trucking with her husband, also spent 4 years as a Sales Manager for a major Hotel chain. As a sales manager, gave her a great deal of experience with customer/guests satisfaction.

Wanting more flexibility in her job schedule to travel and spend time with her family, she jumped online, and was introduced to MLSP. After spending several months understanding how to use the system, was asked to join the MLSP support team in March 2010, at that time, with no hesitation, left her day job.

"Since joining MLSP, I have seen that there is a whole new world of opportunities to anyone that wants it. MLSP is so committed to helping others. I love the feeling you get when you know you have helped that one person take the next step to their dreams. I am grateful to be part of such an inspiring team."

Troy Allen
Director of User Experience

Troy has been in the direct sales and network marketing profession for almost 20 years. After his first taste as an independent consultant, he saw the freedom that comes from being an entrepreneur. Troy realized, rather quickly, that his technology and user experience skills would serve far more people by teaming up with the leading companies in the space. He has served as the Chief Technology Officer for several direct sales and Internet marketing companies, and was also the President of a nutrition-based network marketing company. So not only is he totally fluent in the cutting-edge web systems that are critical for our success, he also understands our entrepreneurial environment as a true industry insider. And everything that Troy builds has one primary goal anchoring its design and development: Making it simple and useful for the target users, and ensuring the best user experience possible.

In addition to the direct sales and Internet marketing professions, Troy has been instrumental in developing enterprise-grade web software and infrastructure systems in healthcare, e-commerce, marketing and financial services. He has a B.S. degree in Human Centered Design & Engineering from the University of Washington. After enlisting in the United States Marine Corps at 17, he rose to the rank of Sergeant and was then selected for the highly competitive Enlisted Commissioning Education Program. As a First Lieutenant, he served as Advanced Communications/Computer Systems Officer at MCB Quantico, a major research, technology and training hub for the USMC.

"As a senior executive in several direct sales and network marketing companies, I witnessed daily the biggest frustration and roadblock for our consultants: Getting qualified leads. So when I first learned about MLSP, I was immediately intrigued. I became a member myself, and I was blown away by both the quality and the quantity of the training and tools. And when I experienced what a tight-knit, helpful community MLSP was, I knew I had found something special. I feel so blessed to be part of the team that helps so many people take back control of their lives by becoming successful entrepreneurs."

Melanie Lozano
Director of Operations

Melanie joined the MLSP team in August of 2012 as a personal assistant/executive assistant.  Prior to joining MLSP, Melanie was a teacher and also has experience in administrative support.  Although she does not have any experience in Internet Marketing, she has been intrigued since day one and is working daily to learn all there is about MLSP and the MLSP community so that she can do her part to keep MLSP moving forward and at the top in the industry. 

"Since joining MLSP, I have gained so much confidence in myself and it is a daily motivation so that I can be a huge asset to this team and the MLSP community.  I love knowing that I am a part of such an amazing company that truly is here to help people." 

JP Letnick
Director of Videography

JP Letnick started his first business when he was 6 years old and since then he has been a entrepreneur for life. He found MLSP in 2009 while looking for ways to help his team generate leads online. After learning how to approach leaders from an MLSP mindset call, he went and found Norbert's phone number and told him they were meeting for coffee. This led to JP Letnick working with MLSP and helping him grow his own online marketing company, SapphireSEO. JP Letnick is now one of the top online marketing experts in British Columbia. Although he runs his own company, JP always works with MLSP as he says "MLSP is part of his family".

"I've grown companies for over 10 years and I have never worked with one such like MLSP. We are a community, a family of leaders all growing together and helping others to do the same. Had it not been for MLSP and the giving mindset everyone has, I may not have found the success I currently now have in my own company. This is exactly why I continue working with MLSP, to be able to help others find their own success."

Scott Leonard
Customer Service Representative

Scott Leonard has been creating and designing websites since the early days of the Internet. In addition to website design, Scott is a digital graphic artist, and amateur videographer in his spare time, filming in conjunction with the World Famous San Diego Zoo, Legoland California, San Diego Comic-Con International, and the Renaissance Pleasure Faire of Southern California. His video podcasts have been watched worldwide by millions of viewers over the last half-decade.

Prior to working with MLSP, he provided technical and customer service support for clients such as Optical Shop of Aspen, Wizards of the Coast, the National Football League, and the Walt Disney Company. He has provided web and graphic design for Optical Shop of Aspen, and advertisement design for TransWestern Publishing, now YellowBook, USA.

Troy Boyd
Copywriting Assistant

Troy has been working as a full-time copywriter for the past 5 ½ years. His love and skill of persuasion came out of necessity. Getting out of the rat race and working from home full-time meant that he'd have to sell things. Lots of them!

After many long nights of studying the greatest copywriters in the world (many nights with no sleep and then off to the 9-to-5), and with plenty of hard-knock trial and error, he began to master his craft. Troy now cranks out hard-hitting copy as Brian Fanale's right-hand man in MLSP. Troy produces many elements of the copy that comes out of our labs including emails, swipe copy, blog posts, sales page material, and products.

"As a copywriter, working in a fast-paced environment like MLSP has been a blessing. You never stop learning. And with MLSP I get consistently tested in battle. Working alongside Brian Fanale has been amazing. The entire My Lead System Pro staff is beyond awesome; all are dedicated to the MLSP members almost obsessively. It's refreshing to see how hard everyone works to make sure that the MLSP family has the best tools and training available anywhere on the internet."

The MLSP Honeybadger

HoneyBadger: the Guinness book of world records has named the HoneyBadger the most fearless animal on the planet.

Baxter has been protecting the MLSP family since it's inception back in 2008. Quietly behind the scenes he would prowl on FaceBook and other social media properties making sure the MLSP community was getting what it required to GROW AS A LEADER...

Baxter, who has been with us for years, has taken over affiliate commissions, affiliate manager, team leader roles, management at the MLSP compound, pretty much anything and everything...

This guy bleeds MLSP, is crazy passionate about all of the leaders and success stories we are creating on a daily basis, and he doesn't sleep much... so expect to see Baxter a whole lot more!


Word on the Street

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Wade Hopkins Dallas, Texas

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